In today's competitive professional landscape, mastering the art of personal branding and effective networking is crucial. This master class is designed to equip you with the tools and strategies needed to build a compelling personal brand, expand your professional network, and leverage LinkedIn to its fullest potential. It is especially important for those later in life who are exploring and initiating new career opportunities or starting a business; new ventures also mean that we need to upgrade our network.

* This masterclass contains 6 video lessons and 6 worksheets.

Course Overview:

This master class contains six video lessons of approximately 45 minutes each plus a worksheet for each lesson:

1. Start Working on Your Profile: Learn the fundamentals of personal branding and why it matters in today’s world. Discover how to define your unique value proposition, and learn to describe yourself in a strong and attractive way.
2. Your Profile on LinkedIn: Explore techniques for creating a professional online presence that reflects your personal brand on LinkedIn.
3. Discover the Fun in Networking: Understand the importance of networking and how it can open doors to new opportunities. Learn how to approach networking with authenticity, build lasting relationships, and maintain your network.
4. Effective Networking Using LinkedIn: Gain insights into the dos and don'ts of professional networking using LinkedIn.
5. Increase Your Visibility on LinkedIn: Step-by-step guidance on creating a standout LinkedIn profile that attracts recruiters and potential collaborators. Learn to establish your professional brand, find the right people, engage with insights, and build relationships.
6. Exploit LinkedIn to its Fullest: Discover LinkedIn's advanced features, such as LinkedIn analytics. Create a bilingual profile. Use different fonts. Learn how to create and share valuable content, engage with your network, and position yourself as a thought leader in your industry.

By the end of this master class, you will have a comprehensive understanding of how to build and maintain a strong personal brand, effectively network with professionals, and utilize LinkedIn to fulfill your purpose with fun. Join your teacher, Robert Vos, and take the first step towards becoming a recognized and influential professional in your field. Especially after the age of 50.

About Robert Vos:

Robert Vos is a passionate advocate who supports ambitious and competent people of any age to fulfil their purpose and fun so that the world becomes a better place. He strongly believes in sharing love, care, and wisdom. He strongly believes in diversity, equity, and inclusion. He is good at listening actively, connecting diverse people, and leading people in an inclusive way.

He started his career as a navy officer in the Dutch merchant navy as well as the Royal Netherlands Navy. After leaving his military career, he worked at IBM World Trade for over 20 years, and next, in the IT software and consulting market. In 2000, he joined an executive search agency, and started his coaching and mentoring practice.

He obtained a master degree in Business Economics at the Erasmus University at Rotterdam. In 2021, he published his book “Fiftyfifty: a road map to advance women to the top”, followed by his book “GUTS in Leadership” in 2023.

At the end of this course, Robert Vos will offer you a free one-hour online consultancy to answer your specific questions.